Level 3. Vision of the strong market position
Marketing activities of many companies are often limited to communication tasks such as production of brochures, leaflets, etc. Even though, those are extremely important, strategic marketing tasks should not be neglected. Advanced marketing practices should include:
- Market research (market environment, competition, market trends, segmentation, positioning, qualification of opportunities etc.);
- R&D (technology surveillance, development of the products, development of the technologies, models and prototypes, experimental tests, etc.);
- Communication (message, communication channels, promotional materials, web-communication, technical documentation, etc.);
- Marketing implementation (marketing plan, product launch, participation in the industry events, sales, etc.).